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Trend or Fad - Thoughts on Emerging Trends
Trend or Fad

Business today moves faster than ever before and it continues to get faster. Many ideas will be tried within the market and most will fail. Others will find some traction and have some success. But some ideas will find that the market is clamouring for their realisation. These ideas will find that their time has arrived and will explode.

The articles below will attempt to tap into the zeitgeist and describe emerging phenomenon and ask the question "do they represent a long term trends, or are they just a fad" By the very nature, the articles in this section will appear somewhat less frequently than those in other sections of this site but will tend to be longer.


Will the iPad lead finally lead to widespread Tablet Computing? PDF Print E-mail
User Rating: / 4
Thursday, 04 March 2010 19:59

 It’s been a month or so now since Steve Jobs, walked the stage at the Yerba Buena Arts Center to announce the iPad. Feminine hygiene jokes aside and at the risk of being labeled an Apple Fanboy, it’s my belief that the iPad will prove to be another Apple-led turning point for digital media. There are many who vehemently disagree with this view, so I thought I’d outline the reasons why I think that this is in fact the case.

Last Updated on Monday, 08 March 2010 19:40
Trend or Fad: The iPhone and Touch Interfaces PDF Print E-mail
User Rating: / 12
Monday, 08 September 2008 00:00

There’s no doubt that Steve Jobs is one of the best marketers the world has ever seen, Apple consistently turns each new product launch into an event and in so doing generates substantial leveraged news flow that generates huge consumer interest at a relatively low cost. The latest product to receive the Steve jobs treatment is the iPhone, which entered the market with a huge amount of fanfare and queues of willing buyers to match.

Packed with innovative features that include a high resolution screen, a multi-touch user interface, and deeply integrated into the ever-expanding Apple media suite, the iPhone has sparked much debate about the future of mobiles and in particular about touch screens and rich media. Some are saying that the iPhone is the harbinger of things to come while others point to the fact that the lack of a keyboard and inbuilt battery are serious shortcomings and that the offerings from others such as Blackberry, Nokia, Samsung, LG, and HTC will shortly close any perceived gap.

Personally, I think that the iPhone’s current incarnation may end up being a fad, but that the behaviors enabled by the technologies presented within its platform, most significantly multi point touch, are most definitely trends that will continue for years to come. Here’s why….

Last Updated on Wednesday, 10 September 2008 18:35