The Long Tail

Summary

This book looks at how technology has changed the way market places can be constructed by enabling users to access not just the hits but the less popular items of interest. The overall effect is that of increased consumption of a much larger range of products whether it be CDs, DVDs, or Books.

Recommended For

Enrepreneurs wanting to launch a new online service, Anyone involved in the media industry, Anyone working industries with very wide ranges of inventory.

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